Work & Impact
From strategy to delivery
A look at the roles, platforms and teams I've led — and how I'm building an ecosystem for education and research that puts end users first.
Mission
An ecosystem for education and research
My current focus is building an ecosystem for Dutch education and research — connecting platforms, institutions and services around the people who actually use them: students, researchers and educators.
Journey
Professional timeline
2021 – Present
Business Unit Manager, Digital Delivery & Platform Strategy — SURF
Leading digital delivery and platform strategy for Dutch education and research, based in Utrecht.
2016 – 2021
Marketing Manager & Product Manager — SURFspot
Marketing and product management for SURFspot, the ICT webshop for Dutch education.
2015 – 2016
Senior Online Marketeer — AudioNova NV
Lead generation for the German and Swiss markets.
2014 – 2015
Online Marketing Manager — Klein Retail Group
E-commerce marketing.
2010 – 2014
Marketing Coördinator & Consultant — Youwe
Led the marketing team.
2009 – 2010
Marketing Consultant — MSPR Internet Marketing
Website development and promotion (SEO & SEA), marketing training, marketing plans and email campaigns.
Capabilities
Where I add value
Digital strategy
Platforms and ecosystems
Digital delivery and operations
AI, data and automation
Team and organisational development
Cases
Coming soon
Detailed case studies — context, challenge, approach and results — are being prepared.
- Transformation from webshop to broader delivery capability
- Ecosystem and marketplace model connecting institutions and end users
- AI and automation around operational delivery
- Responsible introduction of AI tools